Case Studies
Marketing Strategy Development Print E-mail

BUSINESS CHALLENGE 

Image The marketing organization of one of our clients was faced with the challenge of commoditization of their products. They found themselves fighting the difficult battle of cut-throat competition with very similar products. There was a need for a fresh approach and a new strategy. Blue Ocean which is defined by the following statement: strategy is not about trying to replicate your competition or other 'great' companies; it is about finding a truly differentiated space of your own, and carving that space out to be yours such that you have no competitors.  
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Pharmaceutical Company II Print E-mail

BUSINESS CHALLENGE

ImageThis multi billion-dollar Pharmaceutical Company was in the midst of a Culture Change initiative for the entire organization. A culture with a clear vision, set of values and goals. There was a need to build alignment with the leadership of the multi-national company. The company had tried to inspire leadership and teamwork, but traditional attempts had failed to create long-lasting results.

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Pharmaceutical Company Print E-mail

BUSINESS CHALLENGE

ImageThe North American division of this international pharmaceutical firm faced a daunting challenge: launch a major new software system for the entire operation in a very short period of time. The company had a history of not getting the required support to pull off large initiatives. The project leadership team and the entire project team needed to accelerate their development and become a high functioning team. The first requirement was to build a high functioning Project Leadership Team, the second requirement was to build a high functioning Project Team, and an unexpected third requirement was to accelerate the development of a New Project Team due to changes that occurred mid-stream.

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Investment Banking Firm Print E-mail

BUSINESS CHALLENGE

ImageThis top international investment banking firm has offices all over the world. When an international meeting brought over 100 of their Managing Directors in for a meeting they decided it was time to try something engaging and fun with a direct link to the business. The company needed a half-day team building event that would build cohesion among different offices and functions so they could work together effectively in pursuit of business results.

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Law Firm Print E-mail
ImageBUSINESS CHALLENGE
This mid-sized law firm decided it was time to create a common focus and shift from being a small firm … run like all small law firms … to an entrepreneurial company with a focus on being the best in the field. The business issues included strife among the non-partner staff members causing lower morale. There was a clear lack of alignment between partners and staff. The focus was on the people versus the system that created the friction. The process of making decisions was laboriously slow due to the need to pass it by all of the shareholders before acting on it. The company saw an opportunity to: 1) align partners around a common vision, 2) develop effective teamwork, 3) improve communication between partners and staff, and 4) create a plan to bring the company to the next level.
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Utility Company Print E-mail
ImageCHALLENGE
This major utility company had undergone a tumultuous two years of change that included reorganization and downsizing. Members of the organization had seen many of their friends leave the company as a result of these reorganizations. Morale went from an all time high, after being the first American company to win the coveted Deming Award, to an all time low. The competitive pressure of deregulation was the next significant obstacle for the company. The company sought a way to create high-performance teamwork throughout the organization and to build morale.
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